American Airlines executives were giving away free ice cream.

The Boeing 787 Dreamliner Comes to DFW Airport

Many models of commercial airliners have flown in the last 85 years, but few can be called game changers, aircraft that changed the way an industry operated or set a new standard in design, construction, performance, and comfort for passengers. The DC-3, Boeing 707, Boeing 747, and the Concorde all come to mind. Now they have been joined by the incredible Boeing 787 Dreamliner. After accepting an invitation from American Airlines, I was at DFW airport last Friday when the Dreamliner made its first visit to North Texas, it was quite an event!

I drove to DFW, arriving at American Airlines Maintenance Hangar 5. The 787 was a “guest” of American Airlines and would arrive there rather than at one of the terminals. It flew in as part of the Dreamliner Dream Tour, having spent the previous two days at Reagan National Airport in Washington.

This massive hangar served as the location for the 787's DFW arrival.

While the center area of the hangar had been cleared out for our ceremony, maintenance continued at the far end of the building on a Boeing 737.

What makes the Dreamliner special? It’s the first and only commercial airliner to be constructed primarily of carbon-fiber rather than aluminum and steel. Its engines are quieter, more fuel efficient, and produce less pollution than any other engine in use today. It has incredible range: it can fly from DFW to any other airport in the world, non-stop. That is just a very small part of the story of the 787, the Boeing website can give you a more complete description.

The Dreamliner was scheduled to arrive at 3 p.m., I was one of the first people to arrive at the hangar, getting there shortly before two. I was allowed into the building and saw signs all over the place saying that everyone should be wearing a badge or ID. I didn’t have either of those, but no one seemed to care. After I had been there for a half hour, hundreds of American Airlines employees arrived to be part of the festivities.

American Airlines executives gave away free ice cream.

A free Dream bar to mark the visit of the Dreamliner!

The plane was supposed to arrive at 3 p.m, but weather problems in Washington caused it to be more than one hour late. (I could make a joke about things being late because of Washington, but I won’t.) As we waited, the only thing we could do was stand around and talk.

I saw Tom Horton, the Chairman and Chief Executive Officer of AMR Corporation and American Airlines walking through the crowd and wondered how he would be received. I had seen one very angry website hosted by a former AA employee that made me think Horton was one of the most hated men in America. On this day, nothing could have been further from the truth.

In a hangar full of AA employees, Horton was the unquestioned rock star. As he walked through the crowd employees came up to him, enthusiastically shaking his hand, talking to him, having their pictures taken with him. And these were not senior executive types in suits, many of these people were ground crew personnel yellow safety vests, the people that load your luggage onto the aircraft or help refuel it. They all seemed to be thrilled to see Mr. Horton. I’ve worked for companies where the employees really did hate senior management and I know what that looks like. That is not what I saw Friday. Other than the soon-to-arrive Dreamliner, Tom Horton was definitely the star of the day.

Mr. Horton even stopped to talk to me. When I told him I was a blogger and had been at the event earlier in the week to announce the fleet modernization, he took time to tell me how excited he was about AA's future. If you don't get excited about American Airlines after talking to this guy, you need a visit from the medical examiner. :-)

After an hour, the 787 Dreamliner finally arrived. It was worth the wait.

Photos simply cannot convey what a beautiful aircraft the 787 is. From the upswept wings to the angle of the tail to the slope of the nose, it is a stunning airplane.

So many people were taking pictures of the 787 with their cellphone cameras and trying to tweet or email them that we crashed both the AT&T and Sprint networks. None of us could get a signal.

Even from the front, she's a beauty. The 787 was slowly towed into our hangar.

Once the plane was brought into the hangar, we could appreciate how large and majestic it is.

If you've seen photos of the 787 in the air, you know that the wings sweep up in flight. I did not realize they also did that on the ground. Or at least I think they do. The upward sweep is clearly visible in this photo, but if you look at the photo above with the front view of the plane, you'll see the wings appear to be horizontal. Flat from the front, curved from the back; it's an odd illusion.

Once the plane had come to a stop, it was officially welcomed by several speakers. The first person to address the crowd was a senior executive of DFW Airport, who pointed out that the airport offered service to 43 foreign cities, and American Airlines flew to 42 of them.

Then the a Boeing executive spoke, describing the long relationship between Boeing and American Airlines. As he spoke, a shiny new 737 was towed into the hangar and parked behind the 787.  AA had recently received this brand new 737, it would start service three days later.

American Airlines' future and present: the 787 and the 737.

Then it was time for AMR CEO Tom Horton to speak. He received a loud ovation, cheers and applause, as he made his way to the podium. The crowd was already excited by the 787′s arrival, Horton took them even higher while speaking of AA’s current situation and its future.

“Today, we’re getting another glimpse of our future—the Boeing 787 Dreamliner.  Boeing is a world-class partner, and this plane is a spectacular achievement.”

“We’re starting to show the world what they can expect from the new American…what we’re capable of.”

“Our greatest strength has been, and will always be, our people, who’ve risen to the challenge over the last five months and stepped up for our customers in a big way.”

“And make no mistake, our competitors are taking notice too. No one in the industry wants to compete with a renewed American. That’s the truth.”

The crowd loved it!

Tom Horton spoke to the crowd as officials from DFW and Boeing stood by. The design of the Dreamliner is so brilliant, its lines so symmetrical that it doesn't seem particularly large when you see it on the ramp. Once you get near it, it's a different story. Horton was dwarfed by the plane's engine.

When the speakers were done, they got a quick look at the 787′s interior, then some VIPs were allowed on. By this time I was satisfied by my day, I had seen the Dreamliner, and if I didn’t get any more than I had already gotten, I’d go home very happy.

The next group allowed to board was the media. My AA contact who had invited me said, “You’re part of the media, go get on the plane.” Get on the 787? Me? Hah! He didn’t have to ask twice!

I got to the stairway and slowly walked up, past the massive port engine.

The side of the plane features the logos of all the airlines that have placed orders for the 787.

 

As soon as you board the aircraft, it's obvious you are some place special. The spaciousness, the soft tones of the LED lighting, combine to create a fantastic environment.I can't compare it to any other aircraft I've been on.

I walked into the premium cabin and checked out the overhead bins.

I opened one of the huge overhead luggage bins and was surprised to see bags there. I apologized to the Boeing representative, but she said,. "That's okay. We put those in there to show that four large rollerboards will easily fit in one bin." I don't know of any other aircraft that offers that much space in the overhead bins.

As I moved forward I saw a stairway just behind the cockpit and wondered where it went. So I checked it out.

At the top of the stairway I found the crew rest quarters. This is an area where the pilot/co-pilot can rest while the relief crew flies the plane.

I saw another Boeing representative and he asked, “Would you like to see the cockpit?” Silly question. “Yes, I’d love to!”

The cockpit featured an array of stunning digital displays. The second monitor from the left displayed a map of DFW airport with the Dreamliner's position highlighted.

DFW was the 33rd stop for the Dreamliner on its world tour that began in Beijing. The plane carries an amazing group of Boeing employees who, among other things, assist with showing off their plane. As one walks through the cabin, it’s hard to not see another smiling Boeing employee, ready to answer your questions and help in any way possible.

I had a great example of that when I was allowed to enter the cockpit. The pilot was standing off to the side and greeted me with a big smile, pointed at the pilot’s seat and told me to “Sit down and see how that feels.”

I gingerly sat in the pilot’s seat, amazed that I had even been allowed in the cockpit. I looked at the yoke and asked if I could touch it. “Sure, go ahead!”

And then came the crowning moment. The pilot, who had already had dozens of people come through the cockpit, who had already made who knows how many stops on the world tour, looked at me and said, “You’ve got a camera, give it to me so I can take your picture!” That, my friends, is a great combination of marketing, customer service, and public relations all wrapped up in one.

I was thrilled just to see the Dreamliner, I never thought I would end up in the cockpit!

I asked the pilot if any other new Boeing aircraft, such as the 777-300ER had a control panel like the 787. He said no, and then stepped forward, tapped the touchscreen on the monitor in front of the throttles, and, with real enthusiasm, gave me an explanation of all the data he could quickly pull up with little trouble. As he was doing this, I thought to myself, “He’s as excited by this as I am. Boys and their toys!” :-) It was a great moment for me.

He added that one of his favorite features was the heads-up-display (HUD) that provided him with information without him needing to look down at his instrument panel.

If you look closely, you can see the horizontal green line going across the HUD that represents the horizon.

After too short a time in the cockpit, I got up, thanked the pilot and walked towards the rear of the aircraft.

The seats in coach were surprisingly comfortable and offered more legroom than a coach seat on another airplane. Note the windows, they are substantially larger than those on other aircraft and offer outstanding views.

The lavatory in the coach section provides more room than I have seen on other aircraft.

I have to admit I was puzzled by this sign I saw on a bulkhead. The Boeing representative explained that the 787s that are already in service with All Nippon Airways (ANA) and Japan Airlines (JAL) meet all safety requirements. The aircraft we were on would not be sold for commercial use and had thus not been certified as such.

It was getting late and it was time for me to go. I thanked all the Boeing people and went down the stairs to the hangar floor. There was still a long line of AA employees waiting to come on board. American will receive its first 787 in 2014.

Before I left, I had the chance to meet one of the great people from the American Airlines Twitter team (@americanair). He introduced me to Suzanne Rubin, the President of American’s AAdvantage program, telling her that I was “American’s newest Executive Platinum.” I spoke with Ms. Rubin for several minutes; like everyone else I met that day, she could not have been nicer. She asked me several questions about my flying habits and did not seem to mind that I am a mileage runner — I was impressed that she even knew what a mileage run is!

By now it was almost 6 p.m. and I had a long drive back to Austin, so I said my good-byes, got in the car, and headed south.

It had been an amazing day for me, far more than I had dreamed of. It’s not often that I can say I have seen the future, but on this day I did. Many thanks to some great people at American Airlines and Boeing for making this such a memorable day for me!

Disclaimer: I own stock in AMR Corporation, the parent company of American Airlines. The total value of my holdings is less than $90. I also own stock in Boeing, the total value of my holdings is less than $6,000.

The lief-flat business seats will also feature aisle access for every passenger, no need to try to climb over someone to use the restroom.

American Airlines to Upgrade Premium International Service — Will Create a “World-Class Airline”

Last week I had the opportunity to attend an American Airlines press announcement at DFW Airport. Those of us who were invited knew that the event would involve modernization of the fleet, the invitation said “American Airlines is taking steps to improve travel for customers and would like to invite you to see all its premium enhancements firsthand.” I accepted their invitation. Note: At this point the lawyers say I have to tell you some things about my relationship with American Airlines, so please be sure to read the disclaimer at the end of the article.

My invitation to the DFW presentation said “At the event, the airline also plans to announce the latest investment in the company’s aircraft modernization plans while onboard an American wide-body jet.

EXECUTIVES:

  • Virasb Vahidi, American’s Chief Commercial Officer
  • Maya Leibman, American’s Chief Information Officer
  • Rob Friedman, American’s Vice President – Marketing”

I arrived at DFW and after a short wait went to gate D23 to board the 777 where the event would take place. The gate agent asked for my boarding pass. Boarding pass? I showed him my boarding passes to and from Austin, neither of which helped for this event; he said he’d be right back. He went onto the plane and returned shortly with my new boarding pass for special flight 2499 from DFW to DFW, seat 9J. And with that I was allowed to board. Pretty clever, the boarding passes limited access only to those who were invited, and allowed the airline to later see who had attended and who had not.

The flight attendant who greeted me as I entered the aircraft immediately told me to move to the forward area to see all of the new innovations that AA will have. Photos of these improvements are below; before we get to those, let’s talk about what American intends to do

“Luxury” and “American Airlines” are not words that one would normally use in the same sentence. While other carriers have been upgrading their international service, AA left theirs as it had been for the past several years. The marketplace told them that was a mistake. That is all about to change.

Starting in 2014 American will spend “hundreds of millions of dollars a year” to upgrade its fleet and, as Virasb Vahidi said, “build an experience worthy of being this nation’s flag carrier.”

The changes are numerous:

  • All 777-200ERs will be retrofitted with fully lie-flat Business Class seats with aisle access for every seat, international Wi-Fi, in-seat entertainment throughout all cabins, and Main Cabin Extra seating offering more legroom. Business Class passengers will have more than twice the room they currently have on the 777-200.
  • Half of the 767-300 fleet will feature fully lie-flat Business Class seats with aisle access for every seat, and Main Cabin Extra seating. The other half of the fleet will be retired as the new Boeing 787 Dreamliners are put into service.
  • The airline will receive the first of ten 777-300ERs later this year, the first American-flag carrier to fly that model. In 2013 they will receive the first of 130 Airbus A-319s and A 320s as part of its program to have the youngest fleet of any American carrier.
  • 737-800s will be put into service with the new Boeing Sky Interior.
  • Food and wine in Business Class will be upgraded.
  • Entertainment options will increase. Business Class passengers currently have access to a Samsung Galaxy Tab tablet with TV shows, movies and music. The new aircraft will replace that with up to 120 movies, 180 TV programs, 350 audio selections and 30 games available on a 15.4-inch HD-capable touchscreen monitor positioned in each Business Class suite. Main Cabin (coach) seats will have access to the same entertainment, but on a smaller screen.
  • The airline will make greater use of technology to include: mobile applications for the customers (iPhone, iPad, Android, etc.); pilots will carry iPads which will contain all of their manuals, rather than carrying the manuals themselves; mechanics will have tablets with maintenance information that they can easily access instead of needing to go inside to look through a manual.

“American will be among the first in the industry to offer the combination of fully lie-flat seats with all-aisle access, international Wi-Fi, and top-of-the-line in-seat entertainment,” Vahidi said.

Why are they doing this? Money is the biggest reason: they have found that 25% of their customers produce 70% of their revenue — those are the people sitting in the front of the plane, paying anywhere from $8,000 to $12,000 for a round trip ticket to London, while the coach passenger can get the same flights for $1,400. While the airline has higher costs for the premium passenger in front, the higher cost of the ticket more than makes up for it, leaving them with increased profits. .

One of the speakers said that this move would send a message to American’s customers, employees, and competition that American intended to once again become a “world class airline.” I think that is an important message. With the airline going through reorganization under Chapter 11 bankruptcy protection, many have wondered what its future course will be. With this announcement, AA let the world know it is not going away, but is coming back better than it is now with a better product, newer aircraft, and a stronger network. I think that is a message they had to send.

I also thought management was sending a simple two word message to US Air, which has made no secret of its desire to merge  with AA: “Go away.” But there are so many moving parts to the reorganization process that my thought was out-of-date only two days later when American and the Unsecured Creditors Committee (UCC) agreed to explore all options, including a merger with US Air.  (See Fort Worth Star-Telegram article for more information.) However, the newspaper adds “American is adamant that the agreement with the unsecured creditors committee, announced Friday, does not mean that American will necessarily pursue a merger.” In the meantime,American’s three largest unions have endorsed a merger; Boeing, its largest supplier, has endorsed the corporation’s go-it-alone plan. There are so many moving parts in a Chapter 11 reorganization that it’s difficult to say where this will go.

During the session, a reporter asked why American waited until now to upgrade their fleet as opposed to doing it before, and the answer was “We did not have the financial resources to do it before, but we do now.” I thought that was interesting: before they filed for bankruptcy protection they did not have the necessary funds, now that they are in bankruptcy they do.

When the session ended, I was not very impressed, but the more I though about it, the more excited I was about this very bold move by American Airlines. They basically said that they realized their product was sub-par, and they were not only going to improve it, they were going to become an industry leader. That is a daring plan that shows faith in the corporation and a dynamic strategy for the future, They have set the bar very high —I  hope they succeed.

As one who sits in the back of the plane and may never have the chance to fly international business or first class, why should I care about this? Simple: I want American Airlines to survive. I want to be able to fly AA in 5, 10, 15 years and beyond. I want to reach 2 million miles lifetime status with them — I don’t want to start all over with a different airline. I think the American aviation industry is better with a strong American Airlines that is in fact a world class airline.

So I hope this plan works. If it does, everyone will be able to use the words “luxury” and “American Airlines” in the same sentence.

And now for the photos of some of the things I saw while on the plane that day.

I saw the new international business class lie-down-flat seat.

The new international Business Class lie-flat seat. Every seat will have direct across to the aisle - no one will need to crawl over a sleeping passenger to go to the restroom. (photo compliments of American Airlines)

Another view of the premium lie-flat seating featuring the pillow, duvet, slippers, turn-down service, and the red amenity kit.

Wine selection will change. AA has realized that while things may taste one way to us while we are on the ground, they taste different to us when we are in a cabin at 35,000 feet with reduced air pressure. AA's premium class passengers will see a new, more flavorful wine selection, to compensate for this. Ken Chase, American's wine expert, has created a new wine selection featuring Keenan Chardonnay, Nobilo Icon Sauvignon Blanc, Salentein Reserva Malbec, Beringer Alluvium, 2004 Champagne Moutard, and Gloria Ferrer Sonoma Carneros Brut.

Reporters from the Dallas/Fort Worth TV/radio stations and newspapers were present for the event.

American already has an iPhone and Android app. They are now beta-testing an app for the iPad which will not simply be a larger version of the iPhone app, it will be a completely new product. I saw the beta version of it and have to say that it is a beautiful app with features people will want to use. AA has found that fine line where designers and programmers come together to produce a productive application with stunning graphics. You can expect it later this year.

The Main Cabin (a.k.a. Coach) on the 777-300 will feature video screens in each seat with hundreds of hours of programming. (photo compliments American Airlines)

The new 737-800s will feature Boeing's beautiful Sky Inerior with LED lighting and much larger overhead bins. I'm lucky, I've flown on one of these aircraft. They really are nice and represent a substantial improvement over the standard 737. I particularly like the larger overhead bins that not only hold more bags, they hold larger ones too. They make make a huge difference, eliminating the need for passengers to fight to get their bags to fit.

“Hey Happyflier, you sound like a shill for American Airlines, did they buy you off?”

No. In the past I have written two different kinds of articles about American Airlines. One type has nothing but nice things to say about the airline, its products and its people. In the other articles I have expressed my extreme displeasure with something AA has done or not done. If I like what they have done, I say so. If I don’t like what they have done, I say so.

In this case, I really like American Airline’s new initiative. They see where they have fallen short in the past. They understand what they need to do to fix it, and they have taken a bold, properly funded action, to not only correct the situation, but to become an industry leader. I hope they succeed, and hope one day to be able to sample its new premium service.

Disclaimer: (1) American Airlines provided me with a plane ticket to Dallas, I flew to this event at no cost to myself. (2) Free items I received included a pair of AA pajamas, an amenity kit (some of the items in contained include sleep mask, ear plugs, hand lotion, toothbrush with toothpaste). I also received a lunch bag with two sandwiches, a bag of nuts, and a cookie (3) I own stock in AMR Corporation, American Airlines’ parent corporation; total value of my holdings as of this date is less than $90..