American Airlines Goes “NEW” at DFW’s Terminal A

Dallas Fort Worth International Airport was a state of the art facility when it opened in 1974. In many ways it remains such with flight control systems, the layout and design of the runways, etc. But after billions of passengers had passed through the terminals, they were starting to show their age. Only Terminal D, which opened in 2005, had a modern feel to it. That all started to change today as American Airlines and DFW opened a newly refurbished section of Terminal A, part of a $2.3 billion 7-year project to renovate the four terminals (A, B, C, and E) that opened in 1974.

Their press release describes it best:

FORT WORTH, Texas – The fresh, new look of American Airlines is taking off at Dallas/Fort Worth International Airport. Today, American and DFW Airport announced the completion of Terminal A – Phase 1 under the Terminal Renewal Improvement Program (TRIP). The Phase I opening includes gates A8 through A16, including the check-in and entrance area, as well as the parking structure adjacent to these gates, and is designed to increase customer convenience and satisfaction by offering a more intuitive airport experience.

“Today we take another important step forward in our journey to build a more modern travel experience to better suit the needs of our customers,” said Kevin Cox, American’s Vice President – Real Estate. “DFW Terminal A – Phase 1 sets the stage for future next generation airport improvements, and will be a tremendous model for us to further refine how we integrate our new look and feel into our airports in the future.”Numerous architectural, systems and engineering renovations have been made to create a more eco-friendly and aesthetically pleasing airport experience, while also being more customer-friendly. Some of the terminal enhancements include incorporating the bright, clean feel of American’s fresh new look announced in January.

Additional features for American Airlines customers include:


  • An open layout to allow for continuous customer flowworkdesk
  • Power outlets and work tables at all gateskiosk
  • Next-generation kiosks with self-tag capabilities for checked baggagepodium
  • Single-agent podiums to provide a more personalized experiencepriotiry
  • A separate area for Priority check-in

Customers traveling through DFW Terminal A will also enjoy an expanded security area with new technology that will soon display wait times in real-time, as well as increased concession offerings with a variety of healthy dining options.

In 2011, DFW Airport Iaunched the first major construction phase of its $2.3 billion TRIP, a seven-year renovation of the airport’s four original terminals that opened in 1974. Renovations will take a phased approach for terminals A, B, C and E. American Unveils Its Next Generation Airport at DFW Terminal A March 26, 2013

“Today is a special day for DFW Airport and American Airlines, as we welcome passengers to our greatly improved Terminal A,” said Jeff Fegan, CEO of DFW Airport. “With new concessions, reimagined passenger flows, updated finishes and a completely revamped section of Terminal A, DFW Airport is solidifying its place as one of the world’s top airports for customer service, and we stand ready to meet the needs of our passengers for the next 40 years.”

As TRIP moves forward, the American Airlines next generation airport concept will expand through DFW Terminals A, B and C. Additional upcoming next generation airports include LaGuardia Airport (LGA) later this year, with plans for further expansion to additional cities. For more information on American’s next generation airport, and to learn more about the progress of the new, modern American, visit aa.com/newamerican.


DFW is a world-class airport. Terminal D is a world-class terminal. The other terminals, built in 1974, may have looked fresh and modern during the Nixon administration, but they had been showing their age for quite a while. It will take several years until the airport is totally modernized — I’m glad to see that DFW management and American Airlines have started the process.

Disclaimer: I own stock in AMR Corporation, the parent company of American Airlines.Total value is less than $600.



Meet The New American Airlines

There had been a lot of buzz recently on the blogosphere and Twitter abut the “new American Airlines.” What did this mean?

Thursday morning I got word that the new American Airlines would be revealed at 9 a.m. Would this be an announcement that AA was leaving bankruptcy? Perhaps official word of a merger (or non-merger) with US Air? It turned out to be neither of those. Instead, AA unveiled its new livery and logo.

You’ll get the full information in this video.

American Airlines had an iconic logo and design to its aircraft that had gone unchanged for years. When I saw the new design, my initial response was negative.


But the more I look at it, the more I like it.

I think they made a good choice with the clean font on the side of the aircraft.

sidelogoAnd the tail design, which grows on me more each time I see it, really helps to make American aircraft more visible at an airport.


The only part of the design I am not excited about is the stylized eagle.


If I did not know it was an eagle, I am not sure I would recognize it as such. But I have no doubt I’ll adjust to it — if this is the biggest change I have to deal with in 2013, then it will be a pretty good year for me! :-)

In the future we’ll see new American Airlines luggage tags, elite status cards, a new look at the airport as AA incorporates the new design throughout its network. We may even see new uniforms for flight attendants and gate agents.

It’s going to cost a lot of money to do all this. AMR Corporation is in bankruptcy, is this the best time to take on such an expense? From a bean-counter standpoint, probably not. But if your goal is to totally remake the airline with new aircraft, new services, and new Oneworld partners, this may be the perfect time.

Enjoy these videos from AA.

This video explains how they developed the new look.

And of course, there are new commercials.

Disclaimer: I own stock in AMR corporation, the parent of American Airlines. Total value of my holdings is less then $150,

Want a Free Luxury Trip to Tokyo?

Twenty-Five years ago American Airlines began service between Dallas-Fort Worth and Tokyo.

To mark the occasion, they are running a Pinterest promotion—enter and you could win a luxury trip to Tokyo. You must enter before May 25 to have a chance to win  round-trip Business Class tickets to Tokyo and a 3-night stay at the Shangri-La Hotel in Tokyo.

See this Pinterest graphic for the full details. Good luck!

A Congratulatory Letter From American Airlines

I received the following letter yesterday from American Airlines:  While I knew this was coming, I was still glad to receive it. In 2011 I did not get a letter like this until September, and by then I had flown a lot more and spent a lot more money then I did in January this year!

Next stop: Executive Platinum!


We are happy to welcome you to another year of American Airlines AAdvantage Platinum® membership and benefits!

Your new card will arrive by mail in just a few weeks, but in the meantime I want to express my appreciation for your business. We are pleased that your status is now extended through the next elite membership year, and will work hard to ensure your loyalty is rewarded.

Along with your membership comes a range of benefits designed to make your travel more enjoyable. Whenever you wish to review your membership privileges, we invite you to access your Benefits Guide online at aa.com/aadvantageplatinum.

As one of our valued elite members, you are especially important to us. Thank you for your support of American Airlines and the AAdvantage® program.
Yours truly,
Suzanne L. Rubin
Suzanne L. Rubin
AAdvantage® Loyalty Program