Is This American Airlines’ New Ad Campaign

For the past several years, American Airlines’ advertising slogan has been “We know why you fly.” To be honest, it never excited me very much. And given how long it has been since I have seen an AA commercial, maybe they have retired that slogan.

Last week AA came out with a stunning video entitled “I Believe in American.” It features both American employees and passengers and I really like it — I’m just not sure who the target audience is. It has not gone viral on the internet, less than 14,000 views on You Tube as of August 5, and at 3 minutes it is too long to be a television commercial. Perhaps this was done to motivate AA employees as the company goes through reorganization. I don’t know.

But I do have a suggestion as to where they should show this outstanding video: on every AA flight. Passengers currently see a video that says “We know you have a choice when flying, thank you for flying American,” followed by many AA employees saying “Thank you for flying American.” Nice thought, but the video is getting old — replace it with this one.

There is a new American Airlines: they need to show their number one asset, their passengers, this story of the new American Airlines.

Amercian Airlines Raises the Bar High With Their New Aircraft Interiors.

We’ve know for almost a year that American Airlines had placed a massive order with both Airbus and Boeing, their goal being to give AA the youngest fleet of any of the five major American carriers. Some of those aircraft have already made their way into the fleet, the 737-800s with the Sky Interior are joining at the rate of three per month.

We also know that the first 777-ERs will start to arrive this year, while the first Airbus product will appear in 2013. We know all that . What we did not know was what the aircraft interiors would look like, what features they would offer. With the release of this video, we now know.

I have to admit I am excited by this and am looking forward to flying on these aircraft. Passengers in coach will have their own TV screen with hundreds of hours of content, a 110 volt AC socket to plug things in, a USB connector, iPhone compatibility,. That is great stuff and should make a trip much more pleasant.

The front of areas of the plane will feature luxury accommodations not currently available, I believe, among domestic US carriers.

As these new aircraft join the fleet, American will not only get a younger fleet, they will get aircraft that offer more features, comfort, and luxury to their passenger than their current aircraft do. I look forward to my first flight on one of them.!

Disclaimer: I own stock in AMR corporation, American Airlines’ parent company. Total value of my holdings is less than $90.