I want to thank the American Airlines staff at Austin-Begrstrom International Airport for the outstanding service they gave me this weekend.
My wife and I had just arrived at AUS, flying in from Chicago on American Airlines MD-80. We were sitting in First Class, row 3, the bulkhead row. This meant that we could not put anything under the seat in front of us (there wasn’t one!), everything had to go in the overhead bin. Although we were literally the first to board the aircraft, we quickly ran out of room in the overhead bins as the other First Class passengers rushed to put their bags in the bins. I ended up placing my rollerboard and my wife’s rollerboard above the seats across from us, my smaller bag went above us.
When we landed in Austin I took down the two rollerboards, forgetting the carry-on in the bin above us. I not only forgot it, I didn’t remember it until we had left the terminal.
Once I realized this I ran back in and went to the TSA security line and showed them my boarding pass from Chicago. Would they let me back into the boarding area so I could get back to the plane? No. Instead, they told me to go to the American Airlines check-in area and request a gate pass. Okay.
I ran to the AA counter and explained my situation to the ticket agent. She said there was no problem, she would go get my bag and bring it to me. She took my ID and boarding pass and left. Less than five minutes later she was back to tell me the bag had already been removed from the aircraft and was at Lost and Found in the luggage area.
I went downstairs to Lost and Found, and sure enough, my bag was waiting for me!
I appreciate what AA did for me that night — everything worked as it should. I got my bag back and got it quickly! Thanks AA!
Twenty-Five years ago American Airlines began service between Dallas-Fort Worth and Tokyo.
To mark the occasion, they are running a Pinterest promotion—enter and you could win a luxury trip to Tokyo. You must enter before May 25 to have a chance to win round-trip Business Class tickets to Tokyo and a 3-night stay at the Shangri-La Hotel in Tokyo.
See this Pinterest graphic for the full details. Good luck!
Many models of commercial airliners have flown in the last 85 years, but few can be called game changers, aircraft that changed the way an industry operated or set a new standard in design, construction, performance, and comfort for passengers. The DC-3, Boeing 707, Boeing 747, and the Concorde all come to mind. Now they have been joined by the incredible Boeing 787 Dreamliner. After accepting an invitation from American Airlines, I was at DFW airport last Friday when the Dreamliner made its first visit to North Texas, it was quite an event!
I drove to DFW, arriving at American Airlines Maintenance Hangar 5. The 787 was a “guest” of American Airlines and would arrive there rather than at one of the terminals. It flew in as part of the Dreamliner Dream Tour, having spent the previous two days at Reagan National Airport in Washington.
What makes the Dreamliner special? It’s the first and only commercial airliner to be constructed primarily of carbon-fiber rather than aluminum and steel. Its engines are quieter, more fuel efficient, and produce less pollution than any other engine in use today. It has incredible range: it can fly from DFW to any other airport in the world, non-stop. That is just a very small part of the story of the 787, the Boeing website can give you a more complete description.
The Dreamliner was scheduled to arrive at 3 p.m., I was one of the first people to arrive at the hangar, getting there shortly before two. I was allowed into the building and saw signs all over the place saying that everyone should be wearing a badge or ID. I didn’t have either of those, but no one seemed to care. After I had been there for a half hour, hundreds of American Airlines employees arrived to be part of the festivities.
The plane was supposed to arrive at 3 p.m, but weather problems in Washington caused it to be more than one hour late. (I could make a joke about things being late because of Washington, but I won’t.) As we waited, the only thing we could do was stand around and talk.
I saw Tom Horton, the Chairman and Chief Executive Officer of AMR Corporation and American Airlines walking through the crowd and wondered how he would be received. I had seen one very angry website hosted by a former AA employee that made me think Horton was one of the most hated men in America. On this day, nothing could have been further from the truth.
In a hangar full of AA employees, Horton was the unquestioned rock star. As he walked through the crowd employees came up to him, enthusiastically shaking his hand, talking to him, having their pictures taken with him. And these were not senior executive types in suits, many of these people were ground crew personnel yellow safety vests, the people that load your luggage onto the aircraft or help refuel it. They all seemed to be thrilled to see Mr. Horton. I’ve worked for companies where the employees really did hate senior management and I know what that looks like. That is not what I saw Friday. Other than the soon-to-arrive Dreamliner, Tom Horton was definitely the star of the day.
After an hour, the 787 Dreamliner finally arrived. It was worth the wait.
So many people were taking pictures of the 787 with their cellphone cameras and trying to tweet or email them that we crashed both the AT&T and Sprint networks. None of us could get a signal.
Once the plane was brought into the hangar, we could appreciate how large and majestic it is.
Once the plane had come to a stop, it was officially welcomed by several speakers. The first person to address the crowd was a senior executive of DFW Airport, who pointed out that the airport offered service to 43 foreign cities, and American Airlines flew to 42 of them.
Then the a Boeing executive spoke, describing the long relationship between Boeing and American Airlines. As he spoke, a shiny new 737 was towed into the hangar and parked behind the 787. AA had recently received this brand new 737, it would start service three days later.
Then it was time for AMR CEO Tom Horton to speak. He received a loud ovation, cheers and applause, as he made his way to the podium. The crowd was already excited by the 787’s arrival, Horton took them even higher while speaking of AA’s current situation and its future.
“Today, we’re getting another glimpse of our future—the Boeing 787 Dreamliner. Boeing is a world-class partner, and this plane is a spectacular achievement.”
“We’re starting to show the world what they can expect from the new American…what we’re capable of.”
“Our greatest strength has been, and will always be, our people, who’ve risen to the challenge over the last five months and stepped up for our customers in a big way.”
“And make no mistake, our competitors are taking notice too. No one in the industry wants to compete with a renewed American. That’s the truth.”
The crowd loved it!
When the speakers were done, they got a quick look at the 787’s interior, then some VIPs were allowed on. By this time I was satisfied by my day, I had seen the Dreamliner, and if I didn’t get any more than I had already gotten, I’d go home very happy.
The next group allowed to board was the media. My AA contact who had invited me said, “You’re part of the media, go get on the plane.” Get on the 787? Me? Hah! He didn’t have to ask twice!
I got to the stairway and slowly walked up, past the massive port engine.
I walked into the premium cabin and checked out the overhead bins.
As I moved forward I saw a stairway just behind the cockpit and wondered where it went. So I checked it out.
I saw another Boeing representative and he asked, “Would you like to see the cockpit?” Silly question. “Yes, I’d love to!”
DFW was the 33rd stop for the Dreamliner on its world tour that began in Beijing. The plane carries an amazing group of Boeing employees who, among other things, assist with showing off their plane. As one walks through the cabin, it’s hard to not see another smiling Boeing employee, ready to answer your questions and help in any way possible.
I had a great example of that when I was allowed to enter the cockpit. The pilot was standing off to the side and greeted me with a big smile, pointed at the pilot’s seat and told me to “Sit down and see how that feels.”
I gingerly sat in the pilot’s seat, amazed that I had even been allowed in the cockpit. I looked at the yoke and asked if I could touch it. “Sure, go ahead!”
And then came the crowning moment. The pilot, who had already had dozens of people come through the cockpit, who had already made who knows how many stops on the world tour, looked at me and said, “You’ve got a camera, give it to me so I can take your picture!” That, my friends, is a great combination of marketing, customer service, and public relations all wrapped up in one.
I asked the pilot if any other new Boeing aircraft, such as the 777-300ER had a control panel like the 787. He said no, and then stepped forward, tapped the touchscreen on the monitor in front of the throttles, and, with real enthusiasm, gave me an explanation of all the data he could quickly pull up with little trouble. As he was doing this, I thought to myself, “He’s as excited by this as I am. Boys and their toys!” It was a great moment for me.
He added that one of his favorite features was the heads-up-display (HUD) that provided him with information without him needing to look down at his instrument panel.
After too short a time in the cockpit, I got up, thanked the pilot and walked towards the rear of the aircraft.
It was getting late and it was time for me to go. I thanked all the Boeing people and went down the stairs to the hangar floor. There was still a long line of AA employees waiting to come on board. American will receive its first 787 in 2014.
Before I left, I had the chance to meet one of the great people from the American Airlines Twitter team (@americanair). He introduced me to Suzanne Rubin, the President of American’s AAdvantage program, telling her that I was “American’s newest Executive Platinum.” I spoke with Ms. Rubin for several minutes; like everyone else I met that day, she could not have been nicer. She asked me several questions about my flying habits and did not seem to mind that I am a mileage runner — I was impressed that she even knew what a mileage run is!
By now it was almost 6 p.m. and I had a long drive back to Austin, so I said my good-byes, got in the car, and headed south.
It had been an amazing day for me, far more than I had dreamed of. It’s not often that I can say I have seen the future, but on this day I did. Many thanks to some great people at American Airlines and Boeing for making this such a memorable day for me!
Disclaimer: I own stock in AMR Corporation, the parent company of American Airlines. The total value of my holdings is less than $90. I also own stock in Boeing, the total value of my holdings is less than $6,000.
Last week I had the opportunity to attend an American Airlines press announcement at DFW Airport. Those of us who were invited knew that the event would involve modernization of the fleet, the invitation said “American Airlines is taking steps to improve travel for customers and would like to invite you to see all its premium enhancements firsthand.” I accepted their invitation. Note: At this point the lawyers say I have to tell you some things about my relationship with American Airlines, so please be sure to read the disclaimer at the end of the article.
My invitation to the DFW presentation said “At the event, the airline also plans to announce the latest investment in the company’s aircraft modernization plans while onboard an American wide-body jet.
- Virasb Vahidi, American’s Chief Commercial Officer
- Maya Leibman, American’s Chief Information Officer
- Rob Friedman, American’s Vice President – Marketing”
I arrived at DFW and after a short wait went to gate D23 to board the 777 where the event would take place. The gate agent asked for my boarding pass. Boarding pass? I showed him my boarding passes to and from Austin, neither of which helped for this event; he said he’d be right back. He went onto the plane and returned shortly with my new boarding pass for special flight 2499 from DFW to DFW, seat 9J. And with that I was allowed to board. Pretty clever, the boarding passes limited access only to those who were invited, and allowed the airline to later see who had attended and who had not.
The flight attendant who greeted me as I entered the aircraft immediately told me to move to the forward area to see all of the new innovations that AA will have. Photos of these improvements are below; before we get to those, let’s talk about what American intends to do
“Luxury” and “American Airlines” are not words that one would normally use in the same sentence. While other carriers have been upgrading their international service, AA left theirs as it had been for the past several years. The marketplace told them that was a mistake. That is all about to change.
Starting in 2014 American will spend “hundreds of millions of dollars a year” to upgrade its fleet and, as Virasb Vahidi said, “build an experience worthy of being this nation’s flag carrier.”
The changes are numerous:
- All 777-200ERs will be retrofitted with fully lie-flat Business Class seats with aisle access for every seat, international Wi-Fi, in-seat entertainment throughout all cabins, and Main Cabin Extra seating offering more legroom. Business Class passengers will have more than twice the room they currently have on the 777-200.
- Half of the 767-300 fleet will feature fully lie-flat Business Class seats with aisle access for every seat, and Main Cabin Extra seating. The other half of the fleet will be retired as the new Boeing 787 Dreamliners are put into service.
- The airline will receive the first of ten 777-300ERs later this year, the first American-flag carrier to fly that model. In 2013 they will receive the first of 130 Airbus A-319s and A 320s as part of its program to have the youngest fleet of any American carrier.
- 737-800s will be put into service with the new Boeing Sky Interior.
- Food and wine in Business Class will be upgraded.
- Entertainment options will increase. Business Class passengers currently have access to a Samsung Galaxy Tab tablet with TV shows, movies and music. The new aircraft will replace that with up to 120 movies, 180 TV programs, 350 audio selections and 30 games available on a 15.4-inch HD-capable touchscreen monitor positioned in each Business Class suite. Main Cabin (coach) seats will have access to the same entertainment, but on a smaller screen.
- The airline will make greater use of technology to include: mobile applications for the customers (iPhone, iPad, Android, etc.); pilots will carry iPads which will contain all of their manuals, rather than carrying the manuals themselves; mechanics will have tablets with maintenance information that they can easily access instead of needing to go inside to look through a manual.
“American will be among the first in the industry to offer the combination of fully lie-flat seats with all-aisle access, international Wi-Fi, and top-of-the-line in-seat entertainment,” Vahidi said.
Why are they doing this? Money is the biggest reason: they have found that 25% of their customers produce 70% of their revenue — those are the people sitting in the front of the plane, paying anywhere from $8,000 to $12,000 for a round trip ticket to London, while the coach passenger can get the same flights for $1,400. While the airline has higher costs for the premium passenger in front, the higher cost of the ticket more than makes up for it, leaving them with increased profits. .
One of the speakers said that this move would send a message to American’s customers, employees, and competition that American intended to once again become a “world class airline.” I think that is an important message. With the airline going through reorganization under Chapter 11 bankruptcy protection, many have wondered what its future course will be. With this announcement, AA let the world know it is not going away, but is coming back better than it is now with a better product, newer aircraft, and a stronger network. I think that is a message they had to send.
I also thought management was sending a simple two word message to US Air, which has made no secret of its desire to merge with AA: “Go away.” But there are so many moving parts to the reorganization process that my thought was out-of-date only two days later when American and the Unsecured Creditors Committee (UCC) agreed to explore all options, including a merger with US Air. (See Fort Worth Star-Telegram article for more information.) However, the newspaper adds “American is adamant that the agreement with the unsecured creditors committee, announced Friday, does not mean that American will necessarily pursue a merger.” In the meantime,American’s three largest unions have endorsed a merger; Boeing, its largest supplier, has endorsed the corporation’s go-it-alone plan. There are so many moving parts in a Chapter 11 reorganization that it’s difficult to say where this will go.
During the session, a reporter asked why American waited until now to upgrade their fleet as opposed to doing it before, and the answer was “We did not have the financial resources to do it before, but we do now.” I thought that was interesting: before they filed for bankruptcy protection they did not have the necessary funds, now that they are in bankruptcy they do.
When the session ended, I was not very impressed, but the more I though about it, the more excited I was about this very bold move by American Airlines. They basically said that they realized their product was sub-par, and they were not only going to improve it, they were going to become an industry leader. That is a daring plan that shows faith in the corporation and a dynamic strategy for the future, They have set the bar very high —I hope they succeed.
As one who sits in the back of the plane and may never have the chance to fly international business or first class, why should I care about this? Simple: I want American Airlines to survive. I want to be able to fly AA in 5, 10, 15 years and beyond. I want to reach 2 million miles lifetime status with them — I don’t want to start all over with a different airline. I think the American aviation industry is better with a strong American Airlines that is in fact a world class airline.
So I hope this plan works. If it does, everyone will be able to use the words “luxury” and “American Airlines” in the same sentence.
And now for the photos of some of the things I saw while on the plane that day.
I saw the new international business class lie-down-flat seat.
“Hey Happyflier, you sound like a shill for American Airlines, did they buy you off?”
No. In the past I have written two different kinds of articles about American Airlines. One type has nothing but nice things to say about the airline, its products and its people. In the other articles I have expressed my extreme displeasure with something AA has done or not done. If I like what they have done, I say so. If I don’t like what they have done, I say so.
In this case, I really like American Airline’s new initiative. They see where they have fallen short in the past. They understand what they need to do to fix it, and they have taken a bold, properly funded action, to not only correct the situation, but to become an industry leader. I hope they succeed, and hope one day to be able to sample its new premium service.
Disclaimer: (1) American Airlines provided me with a plane ticket to Dallas, I flew to this event at no cost to myself. (2) Free items I received included a pair of AA pajamas, an amenity kit (some of the items in contained include sleep mask, ear plugs, hand lotion, toothbrush with toothpaste). I also received a lunch bag with two sandwiches, a bag of nuts, and a cookie (3) I own stock in AMR Corporation, American Airlines’ parent corporation; total value of my holdings as of this date is less than $90..
My goal for a large part of this year has been to earn Executive Platinum Status with American Airlines. To do that I would need to earn at least 100,000 Elite Qualifying Miles, (EQMs), something I would normally not be able to do. But this year is different, I’ve earned me double or triple EQMs on virtually every flight I have taken, allowing me to accumulate miles much faster than I normally would.
I started the weekend with almost 94K EQMs. I’ve had several years in which I have flown 50-60 thousand miles and earned that many EQMs; so I have never before had an EQM total as high as this.
I had booked one more trip to San Francisco (SFO) to take advantage of the double EQMs between Dallas and SFO. This trip will give me 11 SFO trips so fat this year. I like San Francisco, but not that much!
MY last two mileage runs (SFO and Portland) had enough of a layover that I was able to leave the airport and go into town. This would not be one of those, my longest layover was 1 hour 10 minutes, at SFO. This was a get-out-there and then get-back type of trip.
I boarded the 6:30 a.m. American Airlines flight from AUS to DFW. As I was checking my email I got a message from another FlyerTalk user, Mike, who told me he was on my all of my flights today and we could meet at DFW. Sounded like a good idea! We described what we were wearing so we’d recognize each other. We had a smooth flight to DFW, arriving a few minutes early, something all of my flights would do this day!
I met Mike when I deplaned and he offered to take me to the United Airlines Club in Terminal E. That sounded like a great idea, I had never been in a United Club, so I looked forward to it. We would not be able to stay long though, our layover was little more than an hour.
I wondered how the club would compare with American Airlines’ Admirals Club and the answer is a definitive “better and worse.” Each club offers a place to rest and get away from the normal terminal noise and congestion, so that is a draw. The AC however has a much more luxurious feel to it (this might be different if I was visiting a different United Club, such as the one at O’Hare, for example.). The chairs and sofas at the Admirals Club look much nicer, more modern, more comfortable. The chairs I saw at the United Club did not look like chairs I would want to sit in for several hours.
The one place where the United Club excelled was in the food selection. Their self-serve area offered cereal, muffins, bread, bagels (with a toaster!) and a coffee machine that not only offered regular and decaf, it also offered espressos and cappuccinos. Can I get these items at the Admirals Club? Maybe, but if they offer them they are not out in the self-serve area where I can just grab them and go. So, this advantage goes to the United Club.
After a short visit we made our way to the gate for our flight to SFO. The plane was one of my favorites, a 767, and I had a window seat in the exit row. Bad move on my part.
While the flight could not have gone better, I have to say I have never been as cold on a plane as I was on this flight. I have sat in window seats in the exit row dozens of times and not had any issues with it, but there was something different about this one. I just could not get warm. Maybe it was because it was a 767? Maybe we were at a higher altitude? I don’t know, but I was so glad when we landed at SFO and I could get away from that uncomfortably cold seat.
I took Mike to the beautiful SFP Admirals Club, and have to admit I actually stood for a short while in front of their fireplace, trying to warm up. Hot tea helped a lot!
While we were in the AC, we met another FlyerTalk member from Austin who was also on our flights. He was excited, with the flight that day he would earn Platinum status.
The AC was very relaxing. so much so that we lost track of time. The other Austin flyer came up to us saying we had to run if we wanted to catch our flight back to DFW. We told him that couldn’t be, we still had another hour. “Really? Well enjoy yourselves, my flight is getting ready to leave!” I looked at my watch, which was still on Austin time, and realized he was right.
The three of us ran to the gate where they were already boarding Group 3. Fortunately, my First Class upgrade came through and I had a much more comfortable flight back to DFW than I had had earlier in the day.
We had a smooth flight to DFW. landing 10 minutes early. I had an easy connection to my Austin flight which also landed early, and I was home by 8 p.m., much better than some of my earlier trips this year when I did not get home until almost midnight.
This was a totally uneventful mileage run, I didn’t even take any pictures. Great service by American Airlines, which went four for four. I had four flights and every one of them arrived early.
The following day my miles for the flight posted, giving me 97,078 EQMs for the year. Now I just had to wait for my bonus miles for the SFO-DFW flights.
Two days later I had to let my dogs out at three o’clock in the morning: while they were busy outside I picked up my iPhone, visited the AA application, and saw the following.
I had 100,006 EQMs and had earned Executive Platinum status!
I called the Executive Platinum desk that morning, they had already submitted my wife and I for upgrades to First Class for our Chicago trip later this month. Later this year we will fly to Asia on Cathay Pacific business class. Normally that would allow us to use Cathay’s business class lounge in Hong Kong — with EXP status we will be able to use the First Class lounge, and American’s Flagship Lounge in Los Angeles. So, we will get some benefits from my new status. For a detailed description of Executive Platinum status. you can read AA’s brochure with all the details.
I’ve made a lot of trips this year, it’s time for me to spend some time at home. I’ll do some more mileage runs, I just don’t know when.
Disclaimer: I own stock in AMR Corporation, the parent company of American Airlines. The total value of my holdings is less than $90.
My wife and I are going to take a trip to Chicago for 5 days later this month. I don’t know if a live travel agent with an office downtown could have gotten me a better deal or not, but I decided to book the trip myself. I used the major travel sites: Expedia, Travelocity, Orbitz, HotWire, Priceline, Hotels.com, Kayak, Hipmunk, and American Airlines Vacations.
I wanted two non-stop tickets on American Airlines from Austin to Chicago, leaving in the morning, and returning in the late afternoon. And I wanted a downtown hotel, I did not want to stay at O’Hare.
Checking prices on a daily basis I learned that none of those agencies charged the same price two days in a row. They also had different prices from each other: one might have a special sale on a given property that the others could not match. Regardless of which service I used, I always got a better price buying a package deal than booking air and hotel separately.
In the end, I booked the trip at a site I had previously not heard of, bookit.com. I found that their price for the days of our trip were better than all the others. Was this a fluke, or will it give me a better price on another trip? Let’s find out.
I’m going to check the price on a 5-day trip from Austin to Seattle, depart June 13 and return June 17, fly American Airlines, and stay at a nice downtown hotel. Let’s see what kind of prices I get with this highly unscientific survey.
American Airlines, Leave Austin 8:35 a.m., Arrive Seattle 12:35 p.m. with a stop in Dallas. On return we’ll leave Seattle at 3:05 and arrive Austin at 10:40 p.m. We’ll use these flights for all the itineraries. We’ll stay at the Sheraton Seattle, total cost $1,957.
Traveloicity did not have availability for the same flights as Expedia. So I did the best I could. leaving Austin at 8:25 a.m. arriving Seattle at 2:55 p.m. That’s not bad, but I did not like my return options, all of which left at sunrise. I selected a flight that left at 7:30 a.m. and got into Austin at 2:55 p.m. I booked the Sheraton Seattle: total cost: $1,830.91 Compared with Expedia I saved $160, but also had to be at the airport on my departure day by 6 a.m., thus losing half a day in Seattle.
American Airlines Vacations:
American Airlines could not book me on the same flights as Expedia, so I tried to match the Travelocity itinerary. I could not match that either, so I booked a flight that would leave Austin at 10:05 a.m. and arrive Seattle at 3 p.m. For the return I would leave Seattle at 3:05 p.m. and arrive Austin just after midnight at 12:10 a.m. American did not offer the Sheraton Seattle so I chose the Westin Seattle instead. Total cost: $1,863.69. Not a bad deal, we’d arrive home late, but I preferred that to an early morning flight from SEA.
I booked the same flights as I did with American Airlines Vacations. I was however able to book the Sheraton Seattle. Total cost: $1,628.24.
I was able to book American Airlines, leaving at 10:05 and arrive 3:00 p.m, returning Sunday at 3:05 arriving 12:10 a.m. I was able to book the Sheraton Seattle: Total Cost: $1,587.27.
Same flights and hotel as bookit.com, total cost: $1,676.99
This site booked hotel and air separately. I found the AA flights I wanted and it sent me to aa.com to purchase them. Then it opened another window for the hotel. On aa.com I booked a 9:25 departure, arriving Seattle at 2:15 Return flight left at 3:05 p.m. and arrived at 12:10 a.m. Cost for tickets is $882.40. Sheraton Seattle was $281 per night plus tax, for $1,014.52. Total cost: $1896.92
I used the standard Priceline, not the name-you-own-price version where you really do not know what property you will get. I booked American Airlines departing 12:20 p.m. arriving 5:55 p.m. Return is the 3:05 to 12:10 a.m. that so many others have offered. I was able to book the Sheraton Seattle. Total cost: a stunning $1,393.70, by far the best deal I have found.
What does this prove?
Not much. It shows that this specific trip booked at this time of day resulted in Priceline giving me the best price. If I check again tomorrow evening, or change the itinerary by 1 or 2 days, it’s very likely that all of the prices listed above will change. Will Priceline still come out ahead? Bookit.com had the lowest price for my Chicago trip, and by booking it in the morning I save over $300 compared to booking it the prior evening.
Does each service offer the same features? Some offer a price guarantee while others do not, that could be part of the price difference.
I did find that the best days for booking a vacation are Tuesday, Wednesday, and Thursday. Prices go up on Friday and do not drop much until the following Tuesday.
If you are planning on taking a trip and you have the time, checking all of the services on a daily basis will help you to save money in my opinion.